Benefits of

Sponsorship

When sponsors enter into a partnership deal with Leicestershire Agricultural Society, not only do you have the opportunity in assuring the survival of one of the country’s oldest societies, sponsors benefit from brand exposure to over 25,000 people at the show directly and to over 2,000,000 people in the county through our comprehensive media campaign that is integral to many of the sponsorship packages.

Sponsorship packages are not just about providing exposure to your client on the days of the event. We communicate with over 5,000 exhibitors on a regular basis and sponsors, depending on the package, reap the benefits of continued exposure throughout the year.   To further offer longevity in their investment, sponsors from the previous year are also included in the schedules that are produced in the following year.

For us sponsorship is essential for the survival of the event, not only does it help financially but the association with successful companies offers a strong link to the community that reflects positively  on the show and in turn the Society. We also like to show our appreciation to our principle sponsors by cordially inviting them to be a guest at the pleasure of the President at our annual show dinner on the Friday prior to the event. In addition, depending on the package, we offer you a number of complimentary tickets for the event. 

Not all sponsorship is appropriate for the populous and we offer a number of specialist areas that allow the sponsors to focus its brand exposure on a targeted demographic that is appropriate to the organisation philosophy.  We have 12 distinctive areas that include areas such as Equestrian, Gardening, Food, Agriculture and Canine  full list is available later in this document. 

Sponsorship must benefit both the Agricultural Society and, you the sponsor, in creating a distinctive “win win” situation for both parties. Whether it is used to promote your business through corporate hospitality or through being the principle sponsor for the main arena the packages are always carefully considered so that they specifically focus to maximise corporate objectives.